My advice for Kiwi and expat marketers wanting to work in London


I was recently contacted by a marketing graduate in New Zealand about coming to London, United Kingdom to work in Marketing, so I thought I might as well share my experience to other Kiwi/Expat marketers considering moving to London and seeking work.

To start off, if you want to do well in London, I would recommend getting experience before moving to the UK. It is not an easy job market for most and it is an even harder environment for a graduate. While I was in London I met several European graduates whose parents paid for them to go to London to do 6 to 8 month unpaid internships. So as you can imagine it’s not the easiest for a graduate without well off parents to support them while they do an unpaid internship!

Up skill and do your research before heading to the UK

It is good to know what part of marketing you prefer and research what recruiters are looking for in candidates in those types of roles. I worked in all rounded marketing roles before moving to the UK, however in all my roles I made an extra effort on focusing on improving the CRM and digital aspects of the businesses i.e. email marketing, social media, web/SEO and customer journeys. I learnt basic html coding skills at university and then self-taught email specific coding and best practices – this is what helped me stand out to recruiters and secure roles.

Before moving to the UK I went to a Global Career Link seminar where they told me all about the job market, life in the UK and what to expect. Following the seminar I was put in touch with one of their staff members who helped me tailor my CV to the UK job market. They also set realistic expectations on what type of role I could potentially get and what type of pay I would be looking at. Depending on what experience you have they can also set up interviews with recruiters for you when you arrive.

Will finding a job be easy?

Many people think getting a job in London will be easy. Unless you get lucky most people will need to put in a bit of work especially to secure their first job.

First, I would recommend building strong relationships with recruiters as most roles are recruited through agencies rather than direct (especially if you are after contract work).

Next network as much as you can and keep on top of the latest jobs as if you wait for the closing date your CV probably won’t get looked at.

A few good digital resources

If you enjoy digital marketing I would learn a bit of html and sign up to email newsletters that will help teach you the latest research and findings in the marketplace A few of my favourites are Jericho Smartmail (NZ email provider) have great newsletters , econsultancy, Sticky Content (writing for digital) and Smartbrief (daily email on any topic – the social media and career ones are great) . I can recommend others if there are particular areas you want to keep up to speed with. In addition, Twitter and LinkedIn are great places to learn off others, ask questions and sometimes find jobs. Recruiters use LinkedIn quite a lot in the UK and I was approached about several jobs through LinkedIn based on recruiters seeing my profile and experience on LinkedIn.

Finally, I absolutely loved working in London and would highly recommend at least giving it a go. If you have any specific questions I am happy to help out if I can, otherwise check out the websites that I mentioned above and good luck!

“Think not of yourself as the architect of your career but as the sculptor. Expect to have to do a lot of hard hammering and chiselling and scraping and polishing.” BC Forbes

*Disclaimer: these are just my thoughts and opinions from my experiences so please don’t take everything as gospel!



Email research: subject lines


Subject lines

Adestra recently did some research on subject lines length and content. I found some of the research interesting and endeavour to test a few myself.

For B2B

  • 6 – 10 word subject lines have high opens but not a lot of clicks, where long subject lines (over 16 words) help clicks and opens
  • Avoid using B2B, business, industry, ROI, free and exclusive. However words with monetary symbols and phrases including news, profit, revenue, turnover, referral, acquisition, and deal have better click to open rates

For B2C

  • a subject line with 20 words is the optimum
  • mentioning video will significantly help you
  • avoid ‘free’ and ‘half price’, instead use ‘% off’

In their overview of the publishing sector, I found it quite interesting to see what content words had better open and click-throughs. The words which didn’t perform so well on click to opens surprisingly included newsletter, research, report, forecast, intelligence, issues, alert, and special. However the successful content based words were video, interview, bulletin and exclusive.

View article and the report.

Email coding tip: curved edges for boxes


How to make curved edges for boxes and speech bubbles

I was getting sick of my speech bubbles being square as they don’t look nice, so dug about and managed to find a code for making bubbles rounded in emails.

It doesn’t work for all email clients i.e. most outlook versions, but if it doesn’t it reverts back to square edges (I tested it in Litmus).

Instead of using padding and a background colour for speech bubbles like this:

<td width=”403″ style=“font:13px normal Arial, Helvetica, sans-serif;color:#58595b;line-height:19px;padding:9px 9px;” bgcolor=”#e6e6e6″>

I am a square box  </td>

I wrote this into the code:

<td width=”403style=”font:13px normal Arial, Helvetica, sans-serif;color:#58595b;line-height:19px;border-radius: 9px; -moz-border-radius: 9px; -webkit-border-radius: 9px; border:3px solid #e6e6e6; background-color: #e6e6e6; padding: 9px;”>

I am a round box (well in most browsers)</td>

Email rounded box html coding example

Now you have a rounded box!

Latest on Skype – Conversations Ads


Skype has had the great idea to include ‘Conversations Ads’ during calls (non-video).

Skype is using an interesting marketing approach to try to get users buy in by announcing their adverts as a great way to give users conversation ideas/icebreakers. As I’m sure you will all agree that this is ridiculous as who wants ads to appear while they are having a phone call. There are already a few amusing blogs sites ridiculing the idea such as London Calling who ask whether ‘Is this just the dumbest thing ever?’. Then on the other side Time Techland point out that the ads wont be obtrusive as they wont have sound and will be small, but I think they are kidding themselves as I’m sure that’s just the starting point.

I guess the biggest point is that most of us don’t pay to use Skype, so we can’t really complain much. I’m actually surprised that it’s only now being thought of, and that Skype didn’t implement something similar a long time ago and before Microsoft bought them last year.

View Skype’s Advertising Update.

You might also be interested in my blog post about Facebook’s new app centre.

Facebook launches its own App Centre


Facebook has started rolling out its own App Centre to US members.

Updates on when it will be available in other countries will be announced in the next few weeks. Unlike Apple who takes a cut out of each app available to their users, Facebook will not take a cut but will direct you to where the app is available. There are a range of Apps available and you can choose between web and mobile Apps. The success of the Apps will be based on the quality of the App and users feedback.

For more information on the App centre have a look at the Facebook developers blog.

You may also be interested in Facebook’s update letting you manage your Facebook admin users.

Latest Facebook changes – managing admin users


You can finally manage your Facebook admin users

Image representing Facebook as depicted in Cru...

Image via CrunchBase

You can allocate 5 different types of admin users to your page. This is great news as before any of your admin users could easily delete the other users and there was nothing that you could do about it. This was especially more of a concern if you were using an external agency to manage your Facebook adverts.

Manager Content Creator Moderator Advertiser Insights Analyst
Manage all your administrators and their roles
Edit your Page and can add Applications
Create Posts as the Page/Company
Respond and delete comments on the page
Send out messages as the Page/Company
Create Facebook Adverts
View insights/analytics

You can view more information at Facebook’s help centre.

Another update Facebook has made is that you can now schedule posts when posting directly on Facebook. This is done by clicking on the bottom left of the post where there is a little clock button. Find out more about scheduling posts.

Have you found Twitter and LinkedIn useful for business?


I’m intrigued to know how many individuals have found Twitter and LinkedIn useful for business. I asked this question a few months ago on a LinkedIn group that I am a member of. It was interesting to see what responses people had. I asked the question as I wanted to hear more about other people’s personal experiences, so when I help people set up their own accounts I have other examples apart from my own experiences.

From asking the question and looking through similar questions on other LinkedIn groups many people indicated that simply having a presence on LinkedIn and Twitter, and engaging in the social communities resulted in enquiries.  I have found the same results personally and professionally.

When I worked for a membership association I was often personally contacted on LinkedIn for more information about the association. In that position I implemented a twitter account which also resulted in people contacting us. Being a membership association, businesses would often seek us out and contact us, but we also found by engaging and interacting in different forums we helped to put our name out there, gain more credibility and show what we were all about.

Recently I found Twitter personally helpful as I was looking for a designer to create me some personal business cards. Being relatively new in London I hadn’t yet met anyone who was quite right or knew enough people to be able to recommend someone, so I turned to Twitter for help. My tweet was quickly followed up by a person who suggested I try @Jilly_Pepper. Interestingly as soon as one person recommended her I realised that we had several Twitter friends in common and ones that I trusted and had engaged with on twitter who could back up the tweet recommendation. The designs she created were great and I am excited to receive my business cards in the next couple of days.

I am still interested to hear about other people’s experiences as it is interesting to see what has worked for different people and businesses – so please do share.